1. Pick a topic people already pay for
Look for a skill people search for, ask about, and already spend money on: exam preparation, a language, a craft, a career skill or a fitness practice. Narrow it to a result: not 'learn guitar' but 'play your first five songs in 30 days'.
2. Build a small first course
A first course of five to ten short lessons, a quiz, and one live session is enough to start selling. You learn more from the first twenty buyers than from months of planning.
3. Price it in rupees
Most first courses in India sell between ₹499 and ₹4,999. Work backwards from your income goal and the number of buyers you can realistically reach; the course price calculator does the sums. Prices that end in 9, such as ₹1,999, are common.
4. Take payments by UPI and card
Open a Razorpay account in your name or your business's name and connect it to your academy. Learners then pay by UPI, card or net banking, and the money lands in your account after Razorpay's usual settlement time.
5. Check GST
Online courses are usually a taxable service under GST. Registration becomes compulsory once your turnover crosses the threshold for service providers in your state, and some sellers register earlier. Read our GST guide and confirm your position with a chartered accountant.
6. Find your first learners
- Share free lessons on YouTube, Instagram or LinkedIn and link to your academy.
- Run a free webinar and offer the course at the end.
- Ask your first learners for a short review you can quote.
- Offer a launch coupon for the first week.