The sum
Price = income goal ÷ buyers per month, then grossed up for the payment provider's fee and any GST included in the price. Buyers per month is the people you reach each month multiplied by the share who buy, often 1% to 3% for a warm audience.
The course price calculator does this for you.
- Monthly income goal
- ₹50,000
- People you reach each month
- 2,000
- Share who buy
- 2%
- Buyers per month
- 40
- Needed from each buyer
- ₹1,250
- Payment fee allowed for
- 2%
- GST included in the price
- 18%
- Price before rounding
- ₹1,505
- Rounded to a familiar price
- ₹1,999
Illustrative numbers. Your payment provider's fee and your GST position will differ; the course price calculator lets you change every figure.
Offer more than one way to buy
- A one-time price for lifetime access.
- A lower price with an access window, such as six months.
- A subscription bundle for learners who want everything.
- A coupon for launch week or for past students.
When to raise your price
Raise it when most buyers finish the course, you have reviews to quote, and the course sells out of launch coupons quickly. Tell your audience before the price goes up; that alone drives sales.